About GrayMatter

Engineering Airport Non-Aero Revenue OS for Better Passenger Experience & Revenue Growth

Airport terminal at night

The $100B+ airport non-aero revenue industry has operated without a unified operating system until now. GrayMatter is changing that with its Airport Non-Aero Revenue OS.

Powered by GrayMatter's portfolio of digital platforms and products, the Airport Non-Aero Revenue OS integrates retail, F&B, parking, passenger services and analytics to deliver a connected airport experience.

GrayMatter's built-in Customer Data Platform (CDP) creates a unified passenger view that powers personalized passenger engagement.

Unified Passenger Journey · Elevated Revenues
StoreSense CapturePOS Data
AA+ Airport Analytics AnalyzeCross-Functional Data
SkateBoard MonetizePassenger Journeys
SmartLot OptimizePricing
30+
Airport Customers
20+
Concessionaire Customers
100M+
Transactions Tracked
6
Countries & 4 Continents
Capture
Retail Revenue Assurance & Maximization

Capture Every Transaction.

Real-Time POS Data Capture

IoT-powered sales data capture from any POS system

Zero Revenue Leakage

Automated revenue reconciliation and billing computation

Passenger Engagement

Personalized promotions, coupons and campaigns

The StoreSense capture device
51.5M+Transactions Captured
100,000+Daily Transactions Across All POS
1000+POS Connected
8+Airports Across 6 Countries
Analyze
Airport Analytics · The Intelligence Layer

Turn Airport Enterprise Data into Commercial Decisions.

Commercial Analytics
  • Real-time revenue dashboards - Retail / F&B / Duty Free for commercial decisions
  • Store, category & product performance analyses
Operational Insights
  • Flight-gate combination analysis to boost gate-side revenue
  • Boarding pass data to decode passenger buying patterns with airlines
Store Performance
  • Measure store operational efficiency
  • Basket size & affinity analysis across categories
  • Live sales reporting with hourly performance trends
AA+ live analytics dashboard
250+KPIs
80+Dashboards
20+Data Connectors
Monetize
The World's Most Complete Airport E-Commerce Platform

Monetize Every Passenger Journey.

1
Discover & Navigate
2
Omnichannel Ordering
3
Unified Payments
4
Flexible Fulfillment
5
AI Personalization

For the passenger

  • Effortless, delightful journeys
  • Greater leisure and retail opportunities
  • Convenience in services delivery

For airport management

  • Higher passenger NPS
  • Increased wallet share
  • Personalised passenger engagement
Mobile Web & App
Mobile Web & App
Self-Ordering Kiosk
Self-Ordering Kiosk
QR Code
QR Code
Lockers
Lockers
Robotics
Robotics

ONE CART · ONE IDENTITY · ONE INTELLIGENT PLATFORM

Optimize
Revenue Science for Airport Parking

Maximize Parking Revenue.

Right Product
Right Product
Right Price
Right Price
Right Customer
Right Customer
Right Time
Right Time
Right Channel
Right Channel

POWERED BY DEMAND FORECASTING & ML OPTIMIZATION

Demand Forecast
  • Historical demand
  • Seasonality & events
  • Traffic trends
  • Competitor pricing
  • Passenger patterns
Optimization Engine
  • Demand forecasting
  • Inventory optimization
  • Customer segmentation
  • Demand shift detection
Dynamic Pricing
  • Rate recommendation (90–365 days)
  • Business rules & constraints
  • Channel & segment specific pricing
  • Real-time adjustments
Revenue Maximization
  • Better asset utilization (space occupancy)
  • Higher revenue (better yield)
  • Length of stay management
  • Price & manage new products
  • Demand reallocation
8–10%Annual Revenue Increase
20 WeeksDeployment
90–365 DaysFuture Price Optimization

CONNECTING EVERY PASSENGER TO EVERY REVENUE OPPORTUNITY ACROSS THE TRAVEL JOURNEY

Trusted by Leading Airports Worldwide

Key customers
Bengaluru International Airport
JFK | T8
Miami International Airport
Copenhagen Airports
Dallas Fort Worth International
LAX
Boston Logan
Philadelphia International
O'Hare International
Midway International
Mactan-Cebu International
Stockholm Arlanda Airport
Göteborg Landvetter Airport
London Luton Airport
Sydney Airport
Maldives Airports Co
Hamad International · Qatar
Grupo Aeroportuario del Pacífico
El Dorado
T4 · JFK International Air Terminal
Noida International Airport

See it on your own numbers.

Book a guided demo and we'll walk your team through StoreSense on a live dashboard — showing exactly what real-time POS data capture would surface for your terminals: leakage, uplift opportunities and per-passenger spend.

Book a guided demo