Mactan-Cebu International Airport partnered with GrayMatter to strengthen retail intelligence, improve commercial visibility, and scale non-aeronautical revenue through data-driven decision-making.
In this testimonial, Nabil Rasheed, Deputy Chief Commercial Officer at MCIA, shares how GrayMatter’s StoreSense platform is enabling measurable impact across the airport’s retail ecosystem:
- Retail Coverage at Scale: 58 brands, 119 stores, and 161 points of sale unified under a single intelligence platform
- Concessionaire Enablement: Leading operators including SSP, Duty Free Philippines, Lulu Money, Curex, SM Retail, Starbucks, and Nomad leveraging StoreSense for performance visibility
- Actionable Retail Insights: Real-time analytics on sales trends, store performance, and passenger spend behavior
- Operational Transparency: Centralized dashboards empowering faster, data-backed commercial decisions
- Revenue Optimization: Improved monitoring and optimization of non-aeronautical revenue streams across terminals
Together, MCIA and GrayMatter are building a future-ready airport retail ecosystem powered by intelligence, scale, and continuous performance visibility.